I'm the founder of Ascendant Analytics, and I specialise in helping organisations rethink how they use data—not just to inform, but to reason, decide, and act.

My background combines BI architecture, semantic modeling, and executive reporting strategy, with a focus on designing systems that bridge human judgment and machine intelligence.

Over the years, I've helped subscription based B2B organisations move beyond spreadsheets and static dashboards—building scalable BI systems designed for strategic clarity and decision-making.

Now, as AI transforms the landscape of business intelligence, my work is focused on preparing organisations to thrive in the next era:
Building AI-optimised BI architectures where semantic models, critical questioning, and intelligent agents work together to elevate insight—not just automate reporting.

Ascendent Analytics is the culmination of everything I've learned: that in the age of AI, competitive advantage won’t come from more data—it will come from better thinking.

When I'm not designing thinking systems, you'll find me playing imaginary games with my two young children, exploring nature with my family and our dog Faye, gardening, or sneaking in a round of golf—still driven by the same questions:
How do we think better? How do we see more clearly?