Who we are
Ascendant Analytics helps B2B information services subscription businesses build trusted commercial intelligence.
We work with leadership teams who need clearer visibility across growth, retention, sales performance, customer value, commissions, and executive reporting. The problem is rarely a lack of dashboards. It is usually that the commercial logic behind the numbers has not been made explicit.
For content subscription businesses, that logic can be difficult to govern. Renewals, cross-sell, product migration, contract realignment, bundles, usage signals, and sales crediting all shape how performance should be understood. If those rules are unclear, Sales, Finance, Customer Success, Marketing, Product, and leadership end up working from different versions of reality.
Ascendant Analytics helps make that logic visible, measurable, and actionable.
Ascendant Analytics sits between commercial strategy and data implementation, helping B2B information services subscription businesses turn growth plans into trusted metrics, reporting rhythms, and analytics architecture.
About Seán Quinlivan
I’m the founder of Ascendant Analytics. I help B2B information services subscription businesses turn messy commercial data into trusted decision systems.
My background spans Sales Operations, Marketing Operations, FP&A, BI architecture, semantic modelling, and executive reporting. That mix has shaped how I think about data: not as a technical asset in isolation, but as the operating language a business uses to understand growth, retention, customer value, and commercial performance.
Over the last 15 years, I’ve worked with B2B subscription businesses where the hardest problems were not simply technical. They were commercial logic problems: why ARR moved, what counted as true expansion or retention, how contract realignment affected sales credit, how customer usage related to renewal risk, and how leadership could trust the same numbers across Sales, Finance, Product, and Customer Success.
I have also seen how the data and decision model changes as an information services subscription business scales. What works in spreadsheets or isolated dashboards at one stage can create friction later between Sales, Finance, Product, Customer Success, and leadership. My work helps businesses make better data architecture and metric decisions before they become expensive rework.
Ascendant Analytics brings that experience to companies that need senior commercial intelligence guidance, but may not yet need a full-time data leader or a large consultancy programme.
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